We were spending everything on getting new customers while the ones who already trusted us were getting almost none of that attention. We were filling a leaky bucket and calling it growth.
Stop Chasing. Start Keeping.
The Reason Your Bigger Team Is Getting Less Done
The moment you assign something to “the team,” you have essentially assigned it to no one.
The First Time Ergode Made the News. I Almost Didn’t Believe It.
In August 2020, in the middle of a global pandemic, I got an email that stopped me mid-scroll. I read it three times. Then I called my wife.
The Book I Never Kept Changed My Life. Here’s What I Did With It.
The same book. $40 on eBay. $1,600 on Amazon. I bought it for $40 and sold it the same day. That one transaction became the entire blueprint for everything Ergode is today.
The Advice Everyone Gives Founders That Is Quietly Wrong
Focus. Hire for culture fit. Don't take it personally. Trust your gut. Twenty years in, I've realised some of the most confidently delivered advice in business is quietly wrong.
What Money Doesn’t Fix (And What It Does)
Money is brilliant at solving financial problems. It is remarkably bad at everything else.
I Built Something Designed to Outgrow Me.
Most founders measure success by how much the business needs them. I decided early on to measure it the other way around.
I Grew Up on Cricket. Golf Is Teaching Me Something Completely Different.
I grew up on cricket, where instinct and aggression can win you the game. Golf is teaching me that sometimes, the harder you try to control the outcome, the less control you actually have.
The Number That Looked Fine While Everything Broke Quietly
Every business has a number it lives by. Not the number it reports in board meetings. Not the one that goes in the quarterly update or the investor deck. The one that the founder checks first thing in the morning, before coffee, before email, before anything else. The one that tells them, in a single... Continue Reading →
What I Learned From the Employee Who Quit Without Warning
A resignation is almost never a decision. It is an announcement of a decision that was already made, sometimes weeks earlier, in a part of their head you were never invited into.
