We were spending everything on getting new customers while the ones who already trusted us were getting almost none of that attention. We were filling a leaky bucket and calling it growth.
Stop Chasing. Start Keeping.
The Reason Your Bigger Team Is Getting Less Done
The moment you assign something to “the team,” you have essentially assigned it to no one.
The Excuse That Fools Nobody. Except You.
Every time you reach for an excuse instead of an honest accounting, you learn slightly less from the experience than you could have. The mistake doesn't get properly examined. The real cause doesn't get addressed.
The First Time Ergode Made the News. I Almost Didn’t Believe It.
In August 2020, in the middle of a global pandemic, I got an email that stopped me mid-scroll. I read it three times. Then I called my wife.
What I Look For When I Hire Someone. And It’s Probably Not What You Think.
The logos will get you in the room. What you built while you were there will keep you there.
I Nearly Missed the Most Important Day in My Company’s History.
The big moments rarely announce themselves. There is no trumpet. No slow-motion sequence. The milestone arrives inside an ordinary Tuesday, buried between a supplier call and an approval request, and if you are moving fast enough, you can walk right past it.
The Book I Never Kept Changed My Life. Here’s What I Did With It.
The same book. $40 on eBay. $1,600 on Amazon. I bought it for $40 and sold it the same day. That one transaction became the entire blueprint for everything Ergode is today.
The Advice Everyone Gives Founders That Is Quietly Wrong
Focus. Hire for culture fit. Don't take it personally. Trust your gut. Twenty years in, I've realised some of the most confidently delivered advice in business is quietly wrong.
What Money Doesn’t Fix (And What It Does)
Money is brilliant at solving financial problems. It is remarkably bad at everything else.
I Built Something Designed to Outgrow Me.
Most founders measure success by how much the business needs them. I decided early on to measure it the other way around.
