"Our ads are performing great. We're losing money though." ACoS healthy. CTR healthy. Every chart green. The bank account, meanwhile, was having a completely different conversation.
The Amazon PPC Trap. Spending More and Selling Less.
The Brand Everyone Trusts Spends Less Than You Think
Page eleven. Two clients, same category, same price point. One had nearly double the ad budget. The smaller spender was outselling them.
The Investor Who Changed Everything. Not in a Good Way.
The wrong investor does not just fail to help you. They actively make things harder in ways you will spend months trying to understand and years trying to undo.
The Client I Should Have Fired Two Years Earlier.
The client that felt like revenue was actually closer to a loss when I counted everything it was genuinely costing us.
What I Wish I Knew Before My First Hire.
The interview is not a test of performance. It is a test of how well someone performs in interviews. And those are two completely different skills.
The New Divide Is Not Tech vs Non-Tech. It Is AI vs Non-AI.
The ones getting it wrong are not slow or stupid. They are just very comfortable with the word soon.
Your First $1B Comes From Brand
If you have been reading this series, you already know the journey. The skill got you to $100K. The right people got you to $1M. Systems got you to $10M. The leaders you built got you to $100M. And now we are here. The final one. The big, slightly intimidating, wildly misunderstood one. Brand. And... Continue Reading →
Your First $100M Comes From Building Leaders
We had no system. We had energy, good intentions, and a lot of institutional knowledge living inside people's heads.
Your First $10M Comes From Systems
We had no system. We had energy, good intentions, and a lot of institutional knowledge living entirely inside people's heads. Which works brilliantly until it very publicly does not.
Your First $1M Comes From Who You Hire
Getting from $100K to $1M is not a skill problem. By this point you have proven the skill. The issue is that you are still acting like it is.
Cloverbites By Rupesh Sanghavi 