If you ever asked me to describe ‘life’ in three words, my response would be beautiful, extravagant and challenging. While we work hard to ensure that we lead a comfortable lifestyle, challenges are what makes our daily life interesting and entertaining. Challenges can come in any form, the best way to deal with them is... Continue Reading →
Content Marketing and Content Saturation
I often see that my in-house content team at Ergode works vigorously on designing the content to put up for our visitors and consumers on our website. It always reminds me of the phrase, “Content is the ruling king” And I too believe strongly that your content is the mirror of your brand image. Initially,... Continue Reading →
Designing Tomorrow’s Customer Journey
"Your customers and their needs" is the core of your business. In every industry, every business, one thing that remains constant for all its products and services is the customer. Without the customer, everything becomes insignificant. So, keeping in mind the most important entity of your business, all the plans, and strategies should be designed... Continue Reading →
How Friendly Work Environments Boost Employee Productivity
When I was a small kid, I never experienced any family day where the company my father used to work in, called us to spend a day in office. Neither did I hear from my father about any celebrations and events in his office. All that I always observed was he leaving for office dressed... Continue Reading →
Successful Startups Don’t Build Overnight
Who doesn't want to be flourishing and own a multi-million dollar organization? Well, the thought itself is so lucrative and dreamlike. However, while most of the people share the same feeling of being super successful, only a few make it happen in reality. People struggle to make their businesses thriving. However, most of them, halfway... Continue Reading →
Blending “Wisdom of Crowds” in Organizational Decision Making
Is Avataar the best movie ever made? Is Game of Thrones the most popular TV show of this year? Is The Lord of the Rings the most exceptional work of literature of the 20th Century? Public votes have awarded all three of them these titles. You don't have to necessarily be a film critic or... Continue Reading →
How Apologies Can Be Detrimental To Customer Relationships
“To err is human.” Mistakes and errors are quite a common phenomena especially in the scenario of customer service. Mistakes can occur in multiple ways while dealing with your customers as they are no robots but live human beings that you interact with. But how one handles that mistake in the right way becomes extremely... Continue Reading →
Challenges Faced by Ecommerce Industry Are Well Known
E-Commerce is a huge sector which is growing at an unprecedented rate all over the world, creating a notable impression across the different industries. Whether baby boomers or millennials or Generation X, people from every generation love shopping online. As we have a lot of websites and apps focusing on e-commerce, it has become simple... Continue Reading →
Multilateralism: Together We Stand Strong!
Reading through the newspaper on this Sunday morning, the devastating state of turmoil in Sudan took me into deep thoughts. One thing that I could realize was that the state of affairs on the global front was not really quite appealing and multilateralism has to be a very crucial topic of talk of the day.... Continue Reading →
The Feeling of Being A Father!
I still remember the day when I was first going to become a father. When I lifted Vir, (now my elder son among the three), in my hands and the way he clutched my hands with his tiny little fingers, the feeling was something inexplicable. Both Ami and I were short of words and were... Continue Reading →