If Your Product Flopped, Maybe It Deserved To.

Let me just say this and get it over with.

If your product isn’t selling, maybe it’s not the market. Maybe it’s you.

Ouch?

Wait, wait. Before you search me up on LinkedIn, screenshot this line, and DM me with “RUPESH!!! How could you say that?” — let me explain.

I’ve seen it too many times. A passionate founder builds something amazing. Spends months fine-tuning it. Adds a thoughtful brand story. Launches. Then… silence. No traffic. No sales. Just “vibes” and self-doubt.

So what happens next? We blame everything except the real thing.

“The algorithm is acting weird.”

“People just don’t get it.”

“Maybe it’s ahead of its time.”

Sure. And maybe your product is invisible because Mercury’s in Gatorade.

Or maybe… you built it in the dark. And forgot to turn the lights on.

Nobody’s Discovering You. They’re Too Busy Skipping You.

We love those stories. Built in a garage. Discovered by accident. Became a billion-dollar brand without spending a dime on ads.

That’s not inspiration. That’s fan fiction.

In real life, people don’t discover greatness. They discover what ranks higher. What loads faster. What speaks clearly.

If you’re not showing up on the right platform, with the right message, in the right moment, you’re not even in the game. You’re at a birthday party, wondering why no one showed up.

The Algorithm Doesn’t Care About Your Blood, Sweat, and Packaging.

We once worked with a product that should have won. It had elegance, thoughtful design, even a handwritten thank-you note inside. And yet, it got outsold by a competitor that looked like it was branded in Microsoft Paint.

Why? Because that other product showed up. It shipped faster, had better keywords, and was listed where people were actually looking.

Effort doesn’t win. Visibility does.

And visibility isn’t gifted. It’s built.

Five Seconds. That’s All You Get. Use Them or Lose Them.

Customers don’t want to think. They want to decide. And quickly.

What is it? Will it work? Is it worth it? Will it arrive before the weekend?

If your product makes them stop and wonder, they’ll stop, bounce and pounce. It’s not cruelty. It’s the scroll.

Your Product Might Be Great. But Right Now, It’s Just Lost.

Here’s the thing. Being great is not the goal. Being seen is.

So unless you’re planning to explain every product with a TED Talk, show up like you mean it. Build the spotlight. Step into it. Get out of your own way.

Because your product isn’t invisible. It’s just waiting for you to act like it matters. So..make it matter?

Regards,
Rupesh