In this blog, I reflect on why the D2C dream feels more like a traffic jam in 2025—and what brands need to do to keep moving. Click to read the blog now.
Flex Appeal: Why the Best Brands Don’t Sit Still
The best brands today don’t sit still—they shift, adapt, and evolve. In a world moving fast, fluidity isn’t a trend. It’s survival. 👉 Click to read.
When 50% Off Doesn’t Impress Anymore
In this blog, I explore why steep discounts no longer guarantee trust—and what today’s customers truly value instead. Click to read the blog now.
Hot Chai, Hot Tech?
In this blog, I share a chai-fueled encounter with a sharp AI-native founder, revealing how new-age startups are outpacing the old guard with smarter, faster tech moves—click to read the blog now.
Snacks and Swipes: How Gen Z and Alpha Rule E-Commerce
My 14-year-old niece, Anika, roasted my e-com skills over samosas, schooling me on Gen Z and Alpha’s slick, planet-saving ways. Click to read how.
Digital Flex: When Owning Virtual Goods Becomes the New Status Symbol
In this blog, we explore how digital goods are redefining luxury, status, and investment in the metaverse. From virtual Gucci bags to digital real estate, the future of retail is evolving fast—click to read the blog now.
Brand Loyalty? That’s Cute. But Have You Seen This 20% Off Code?
In this blog, we explore the shifting landscape of brand loyalty—why consumers are quick to switch brands for a discount, a better experience, or a viral trend. Is loyalty dead, or just evolving? Click to read the blog now.
Trust 2.0: How to Win Consumer Confidence in the Age of AI & Automation
In this blog, we explore the digital trust crisis—why consumers are more skeptical than ever and how brands can win them back. Click to read the blog now.
Fast, Furious, and Flawed?
In this blog, we explore the hidden costs of 10-minute deliveries—while they promise convenience, do they come at an unsustainable price? Click to read the blog now.
Web 4.0 Is Coming—Will E-Commerce Be Ready?
In this blog, we explore how Web 4.0 is transforming e-commerce with immersive experiences, AI-driven personalization, and frictionless transactions. Click to read the blog now.