When every D2C brand starts to blur together, safe becomes dangerous. This blog unpacks why true differentiation is the only strategy that sticks.
The Death of Differentiation in D2C
When Everyone’s Burning Margins, Build Trust Instead
The Story: The Cheapest Room Isn’t Always the One That’s Booked A few months ago, I was trying to book a hotel for a short business trip. I found three nearly identical rooms, all within the same area and price range. One was offering 30 per cent off. Another had flashy add-ons. But the third... Continue Reading →
You Had Their Heart. Until Checkout Took 12 Clicks.
Loyalty is not stolen by competitors but lost to friction - one extra click is all it takes.
Why the Best Products Still Lose. And What Wins Instead.
In this blog, I break down why having the best product isn't enough in today's crowded digital marketplaces. Click to read the blog now.
Great Brands Don’t Burn Cash. They Build Loyalty
In this blog, I talk about why repeat customers, not just rapid growth, are the real drivers of sustainable success. Click to read the blog now.
Founders Build. Aggregators Rebuild.
In this blog, I share the real story behind our first brand acquisition and the hard truths founders face after the deal is done. Click to read now.
Flex Appeal: Why the Best Brands Don’t Sit Still
The best brands today don’t sit still—they shift, adapt, and evolve. In a world moving fast, fluidity isn’t a trend. It’s survival. 👉 Click to read.
Brand Loyalty? That’s Cute. But Have You Seen This 20% Off Code?
In this blog, we explore the shifting landscape of brand loyalty—why consumers are quick to switch brands for a discount, a better experience, or a viral trend. Is loyalty dead, or just evolving? Click to read the blog now.
What’s Left for Humans When AI Takes the Canvas?
In this blog, we explore whether AI can truly replace human creativity or if it’s just a powerful tool in the hands of creators. From logo design to marketing campaigns, AI is reshaping branding—but can it ever match human intuition and storytelling? Click to read the blog now.
Middlemen Who? The D2C Revolution Shaking Up eCommerce!
In this blog, I explore how the D2C revolution is reshaping e-com by fostering direct connections between brands and customers. From data-driven insights to building lasting relationships, D2C brands are redefining success. Click to read the blog now.
Cloverbites By Rupesh Sanghavi 