Mediocrity is the competitor that kills you from the inside long before Amazon ever could. Click to read now.
The Taxi Driver Who Outsmarted Surge Pricing
A taxi driver outsmarted surge pricing, and the lesson goes far beyond the ride.
Your Weird Is Someone’s Favorite Thing
Sometimes, the quirks you hide are the very things people love most about you and your brand.
User Manuals Are Great. Just Not on Your Product Page.
Most product pages read like manuals. But people don’t buy specs—they buy what those specs do for them. If your listing doesn’t spark obsession, it’s just another scroll-past. Read More.
When 50% Off Doesn’t Impress Anymore
In this blog, I explore why steep discounts no longer guarantee trust—and what today’s customers truly value instead. Click to read the blog now.
Snacks and Swipes: How Gen Z and Alpha Rule E-Commerce
My 14-year-old niece, Anika, roasted my e-com skills over samosas, schooling me on Gen Z and Alpha’s slick, planet-saving ways. Click to read how.
Returns Are Too Much: Start Charging Already?
In this blog, I unpack the rising cost of e-commerce returns and explore if charging for them could be a smart move or a risky gamble. Click to read the blog now.
Middlemen Who? The D2C Revolution Shaking Up eCommerce!
In this blog, I explore how the D2C revolution is reshaping e-com by fostering direct connections between brands and customers. From data-driven insights to building lasting relationships, D2C brands are redefining success. Click to read the blog now.
Struggles to Smiles: Bolaball’s Playful Rise on Amazon
In this blog, we dive into Bolaball's inspiring transformation and how it went from declining sales to becoming a beloved brand that sparks joy and togetherness. Click to read the blog now.
From Wow to Whoa: When Personalization Goes Too Far
In this blog, we talk about balancing personalization and privacy to build genuine customer connections. Click to read the blog now!