Ten silent customers are scarier than one angry one. Because silence doesn’t complain. It just leaves.
One Angry Customer Isn’t a Crisis, Ten Silent Ones Are
The CMO is the New COO, and Most People Aren’t Ready for It
Your next operations crisis might not need a new COO. It might just need a CMO who’s finally allowed to do their job.
Your Brand is How Your Vendor Talks About You Behind Your Back
Your Instagram feed doesn’t define your brand. But the vendor who prints your packaging at midnight? That guy has opinions — and they matter more than you think. Here’s why your supply chain might be your brand’s real voice.
The Death of Differentiation in D2C
When every D2C brand starts to blur together, safe becomes dangerous. This blog unpacks why true differentiation is the only strategy that sticks.
Scaling Is Not an Algorithm. It’s an Orchestration
Scaling is not about how fast you move, but how well your teams stay in sync. The real challenge is not growth itself, but growing without losing rhythm.
When Everyone’s Burning Margins, Build Trust Instead
The Story: The Cheapest Room Isn’t Always the One That’s Booked A few months ago, I was trying to book a hotel for a short business trip. I found three nearly identical rooms, all within the same area and price range. One was offering 30 per cent off. Another had flashy add-ons. But the third... Continue Reading →
AI Can Write Emails. But Can It Build Brands?
AI can write your content. But can it make people care?
Kodak Invented the Digital Camera. And Still Died.
Kodak invented the digital camera in 1975… and then buried it. Comfort killed them, not technology.
How Lego Built a Billion-Dollar Comeback From a Pile of Bricks
Lego was once on the brink of collapse, losing millions and relevance. Their billion-dollar comeback holds a brutal lesson every brand needs to hear.
The Smartest AI Tools Start as Dumb, Manual Experiments
The smartest AI I have ever built started with sticky notes, Google Sheets, and a very stressed-out 22-year-old.
Cloverbites By Rupesh Sanghavi 