In this blog, I explore why steep discounts no longer guarantee trust—and what today’s customers truly value instead. Click to read the blog now.
Hot Chai, Hot Tech?
In this blog, I share a chai-fueled encounter with a sharp AI-native founder, revealing how new-age startups are outpacing the old guard with smarter, faster tech moves—click to read the blog now.
Snacks and Swipes: How Gen Z and Alpha Rule E-Commerce
My 14-year-old niece, Anika, roasted my e-com skills over samosas, schooling me on Gen Z and Alpha’s slick, planet-saving ways. Click to read how.
Is Fast Delivery Making Us Impatient and Spoiled?
In this blog, I explore how ultra-fast deliveries are reshaping our habits, expectations, and patience levels in cities like Mumbai and New York. Click to read the blog now.
Returns Are Too Much: Start Charging Already?
In this blog, I unpack the rising cost of e-commerce returns and explore if charging for them could be a smart move or a risky gamble. Click to read the blog now.
Is It a Bird? Is It a Plane? Nope, It’s Superapps Taking Over E-Commerce
In this blog, I explore how superapps are changing the way we buy, sell, and interact online—bringing everything into one seamless experience. Click to read the blog now.
Why My Website’s Jealous of TikTok and a $80 Blender Mistake
In this blog, I reflect on 18 years of e-commerce evolution, from websites to TikTok and Alexa-driven sales. Discover why my website’s jealous—and how to stay ahead—click to read the blog now.
Size Doesn’t Matter: How Micro-Brands Are Making Major Moves
In this blog, I explore how micro-brands win by serving niche audiences with agility and heart. Learn why my small start with one book inspires me still—click to read the blog now.
Brand Loyalty? That’s Cute. But Have You Seen This 20% Off Code?
In this blog, we explore the shifting landscape of brand loyalty—why consumers are quick to switch brands for a discount, a better experience, or a viral trend. Is loyalty dead, or just evolving? Click to read the blog now.
Is AI Killing Search?
In this blog, we explore how AI is transforming traditional search into a discovery-driven experience, changing the future of e-commerce. Click to read the blog now.