There's a thin line that separates a successful acquisition from a disastrous one and very few aggregators realize this. Slowly with time, their aim has gradually shifted from reshaping the acquired brand to sheerly earning profits. A brand that is acquired isn't all about profits. It is meant to be nourished and grown. The difference... Continue Reading →

Focus and efficiency are not myth that stay elusive at the workplace. With proper guidance and diligent monitoring, they can be tracked. Read on to find out how.

The highly dynamic e-commerce industry has its roots in "convenience." With the evolution in technology, even that seems to changing.

According to Stanford, the concept of remote working increases employees' productivity by 13%. Whereas Steelcase's reports suggest, the Covid-19 fallout has resulted in a 41% decrease in productivity of employees who aren’t working from the office.So far, contradictory, isn't it?Let's start all over again! Despite uncertainty about Covid-19's third wave, employers are paying close attention... Continue Reading →

Have you heard of the concept of frugal innovation? Wikipedia describes frugal innovation as the process of reducing the cost of the product by removing non essential features and making it affordable.  I find this concept quite interesting. In fact, most profit making organizations apply frugal innovation in one way or another. All businesses aim... Continue Reading →

Leaders are not born, they are made. I couldn't agree more with this statement. What made Steve Jobs a great leader? Was he born that way? No.He definitely had something special in him, but the core reason was his keen focus on developing those skills. He is infamous for being socially awkward, but the truth... Continue Reading →

Your decisions define you. A human is perpetually involved in the process of making decisions - voluntarily or involuntarily. Should I wake up at 5 am and hit the gym, or should I sleep in a little longer? Should I wear a blue or a white shirt to the office today? Should I make an... Continue Reading →

Studies show that making quick decisions is one of the key factors differentiating successful people from unsuccessful ones.  Imagine this - You have worked hard on a digital marketing campaign for your company. The action plan is based on solid data, and you have carefully laid out the strategy for launching the campaign. But you... Continue Reading →