In this blog, I introduce Aiden—my AI co-founder who never sleeps, never argues, and somehow makes me a better CEO. Click to read the blog now.
Everyone Took the D2C Shortcut—Now It’s a Traffic Jam!
In this blog, I reflect on why the D2C dream feels more like a traffic jam in 2025—and what brands need to do to keep moving. Click to read the blog now.
Flex Appeal: Why the Best Brands Don’t Sit Still
The best brands today don’t sit still—they shift, adapt, and evolve. In a world moving fast, fluidity isn’t a trend. It’s survival. 👉 Click to read.
When 50% Off Doesn’t Impress Anymore
In this blog, I explore why steep discounts no longer guarantee trust—and what today’s customers truly value instead. Click to read the blog now.
Hot Chai, Hot Tech?
In this blog, I share a chai-fueled encounter with a sharp AI-native founder, revealing how new-age startups are outpacing the old guard with smarter, faster tech moves—click to read the blog now.
Snacks and Swipes: How Gen Z and Alpha Rule E-Commerce
My 14-year-old niece, Anika, roasted my e-com skills over samosas, schooling me on Gen Z and Alpha’s slick, planet-saving ways. Click to read how.
Is Fast Delivery Making Us Impatient and Spoiled?
In this blog, I explore how ultra-fast deliveries are reshaping our habits, expectations, and patience levels in cities like Mumbai and New York. Click to read the blog now.
Returns Are Too Much: Start Charging Already?
In this blog, I unpack the rising cost of e-commerce returns and explore if charging for them could be a smart move or a risky gamble. Click to read the blog now.
Is It a Bird? Is It a Plane? Nope, It’s Superapps Taking Over E-Commerce
In this blog, I explore how superapps are changing the way we buy, sell, and interact online—bringing everything into one seamless experience. Click to read the blog now.
Why My Website’s Jealous of TikTok and a $80 Blender Mistake
In this blog, I reflect on 18 years of e-commerce evolution, from websites to TikTok and Alexa-driven sales. Discover why my website’s jealous—and how to stay ahead—click to read the blog now.