E-commerce did not flatten the world at all, it simply shifted the barriers to new places where many still cannot reach.
The Fear of Being Wrong Is Killing Good Strategy
A great strategy is not about being right all the time, but about being brave enough to try, fail, and keep moving forward.
Your Best Hires Might Not Even Know What You Do
Your best hires are not the ones who know everything on day one but the ones curious enough to ask why and bold enough to make things better.
Retention is Not a Metric; It’s a Memory
Retention is not built on numbers but on memories that make customers return because they felt something real.
Scaling Kills Curiosity, and That’s Where Mediocrity Starts
Scaling should fuel your mission, not smother your curiosity under spreadsheets.
One Angry Customer Isn’t a Crisis, Ten Silent Ones Are
Ten silent customers are scarier than one angry one. Because silence doesn’t complain. It just leaves.
The CMO is the New COO, and Most People Aren’t Ready for It
Your next operations crisis might not need a new COO. It might just need a CMO who’s finally allowed to do their job.
The Death of Differentiation in D2C
When every D2C brand starts to blur together, safe becomes dangerous. This blog unpacks why true differentiation is the only strategy that sticks.
Scaling Is Not an Algorithm. It’s an Orchestration
Scaling is not about how fast you move, but how well your teams stay in sync. The real challenge is not growth itself, but growing without losing rhythm.
When Everyone’s Burning Margins, Build Trust Instead
The Story: The Cheapest Room Isn’t Always the One That’s Booked A few months ago, I was trying to book a hotel for a short business trip. I found three nearly identical rooms, all within the same area and price range. One was offering 30 per cent off. Another had flashy add-ons. But the third... Continue Reading →