I still remember the early days of building online stores. Everyone was obsessed with SEO. Keyword density. Backlinks. Meta tags. It felt like learning a secret language that only search engines understood.
And damn, if you cracked it, you could win big. A few tweaks here, some keyword stuffing there, and boom, you were on the first page. Customers came rushing in, and you felt like a genius.
But here is the thing: even the system got bored with being tricked.
The Plot Twist Nobody Saw Coming
Today, AI powers everything from search results to recommendations. Which means SEO, the thing we once worshipped, is not the only game in town anymore.
What actually gets rewarded now is what I call GEO: Genuine, Engaging, Original.
Think about it. AI can spin out a thousand keyword-heavy articles while you are still finishing your morning coffee. So why would Google or Bing push yet another “10 best tips to be productive” article that looks exactly like the last fifty?
They are training themselves to filter the noise and surface what feels human.
When SEO Tricks Start to Sound Like a Parrot
Let’s be real. When was the last time you clicked on a keyword-stuffed blog and thought, “Wow, this was worth my time”? Exactly. You probably hit back faster than you close those random pop-ups screaming, “WIN AN IPHONE.”
That little moment is data. AI sees it. And it learns.
- Genuine: Writing that sounds like a human, not like a thesaurus fell on a keyboard.
- Engaging: Stories or insights that keep you scrolling, nodding, maybe even laughing.
- Original: Not copy-paste wisdom. Fresh examples. Real stories.
Because the internet does not need another blog that says, “Content is king” for the 900th time. It needs the one story that makes someone stop and say, “Damn, this is different.”
What I Have Seen Work Firsthand
Here is where it gets personal. I still see businesses throwing big money at SEO tricks like it is 2012. They are optimising for robots. But the robots have grown up, and they are smart enough to know when they are being manipulated.
At Ergode, we found that telling the real story of a product works so much better. Talk about the hiccups, the unexpected wins, the things customers actually care about. That honesty spreads further than any keyword strategy ever will.
Customers can smell generic from a mile away. And now, algorithms can too.
What You Should Remember
SEO is not dead. But GEO is what will separate the voices people trust from the noise they scroll past.
Because Genuine beats generic. Engaging beats keyword-stuffed. Original beats copy-paste.
The future of visibility will not belong to whoever gamed the algorithm best. It will belong to the people who wrote like actual humans.
And honestly, it is about time.Regards,
Rupesh
Cloverbites By Rupesh Sanghavi 
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