Who would have thought that an online tool developed to help you connect with friends would one day become an important aspect of marketing? We are living in an age where every business irrespective of its size needs a social media presence. If you ask me, social media is like a great equalizer that can benefit a small local shopkeeper and a big national company CEO equally. Since the inception of Facebook, Twitter, Instagram, etc, social media has been an important platform where people can voice their opinions freely. Now, news breaks faster on social media than on your television screens and newspaper. Social platforms help you connect with your customers, increase brand awareness and help boost sales. They have truly revolutionized the business. I am happy and proud to say that even we have a strong presence on the Facebook marketplace. Just last month we were invited by Facebook to be a seller on their marketplace. It’s always important to stay ahead of time and today having a strong presence on social media is the need of the hour. Let me show why we need to be ahead of the game even on social media.
Brand awareness
Social media is one of the most stress-free and profitable digital marketing platforms that will provide your business with more visibility. Using an effective social media strategy, you significantly increase your brand recognition. Having a social media page for your brand will boost your business by producing a wide audience for your business.
Customer engagement
The best way to know what your customer needs is to directly engage with them. The more you communicate with the audience, the more chances you have of conversion. With the help of social media you can set up a 2-way communication with your target audience which will help you win their attention and convey them your brand message.
Brand authority
When customers see our company posting on social media, it helps us build a positive image of our brand in their minds. Regularly interacting with your customers through replies or DMs proves that you and your business care about them.
Increased traffic
Thankfully we are living in an age where you can increase your website traffic by sharing content on social media. With the help of social media content, you are giving users a reason to browse your website. The more quality and original content you share, the more traffic you will generate on your website.
There is fierce competition on social media and don’t let your competitors swoop your potential customers. The earlier you begin the faster you will witness the growth in your business
Cloverbites By Rupesh Sanghavi 
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